Its plans include rebranding its 11 casinos and its publicly traded headquarters. Twin River Chairman Soohyung Kim told the New York Post over the weekend that his company will revive the popular brand and will utilize it across all of its holdings.
The company agreed this spring to acquire Caesars’ Bally’s Atlantic City property for $25 million. Casino operator Twin River Worldwide Holdings this weekend purchased the worldwide rights to the Bally’s brand for $20 million from Caesars Entertainment Inc.
